Single Side Band is a -refinement of amplitude modulation that more efficiently uses transmitter power and bandwidth. Amplitude modulation produces an output signal that has twice the bandwidth of the original baseband signal. Single-sideband modulation avoids this bandwidth doubling, and the power wasted on a carrier, at the cost of increased device complexity and more difficult tuning at the receiver.
One method of producing an SSB signal is to remove one of the sidebands via filtering, leaving only either the upper sideband (USB), the sideband with the higher frequency, or less commonly the lower sideband (LSB), the sideband with the lower frequency. Most often, the carrier is reduced or removed entirely (suppressed), being referred to in full as single sideband suppressed carrier (SSBSC). Assuming both sidebands are symmetric, which is the case for a normal AM signal, no information is lost in the process. Since the final RF amplification is now concentrated in a single sideband, the effective power output is greater than in normal AM (the carrier and redundant sideband account for well over half of the power output of an AM transmitter). Though SSB uses substantially less bandwidth and power, it cannot be demodulated by a simple envelope detector like standard AM.
To put it in its most basic terms, Single Side Band is a modulation scheme where part of the energy produced is removed from one side band and forced into the remaining side band which makes it appear to have more power.
The transmitter is still only producing X amount of watts, but Y amount of watts is being radiated.
Now is the time to turn your old CB radio back on.